Hard Rock Hotel New York prepares to take center stage • Hotel Designs
Gracing the iconic 159 West 48th Street skyline, steps from Times Square, Broadway, Rockefeller Center, Bryant Park and Fifth Avenue shopping, the Hard Rock Hotel New York is nearing completion . With its official debut slated for April 2022, the “entertainment destination” aims to honor Music Row’s legacy as the iconic brand’s new flagship hotel.
âThis is a monumental moment for Hard Rock International and a real step in our journey to elevate our portfolio of lifestyle hotels,â said Dale Hipsh, senior vice president of hotels, Hard Rock International. âNew York City is the Culture Capital of the World and as a brand we have been eagerly awaiting the right opportunity to bring our entertainment-focused hospitality experience to this market. The Hard Rock Hotel New York creates the perfect base for exploring the city’s most exciting attractions, but on top of that, it’s the curated experiences for guests and locals that only we can deliver through partnerships and collaborations. unique with legendary artists, performers and musicians.
The hotel will feature 446 exquisitely designed specialty rooms and suites with floor-to-ceiling windows that showcase the vibrant energy of the city. Sitting on the 34e floor is the hotel’s gem, the Rock Star Suite, a two-level glassed-in penthouse with stunning city views, original contemporary artwork, bespoke musical memorabilia and one of the largest terraces for have fun in New York.
To lead the interior design of the property, Hard Rock Hotels enlisted the services of award-winning design firm Jeffrey Beers International to bring a musical vision to life, accented by legendary memorabilia honoring and inspired New York musicians. this. Notable exhibits will include a classic leather motorcycle jacket owned and worn by Joey Ramone; a pair of silver patent leather boots worn by Lady Gaga; a record player with built-in microphone and cutting tower for making direct-to-record recordings from Les Paul; and handwritten lyrics for John Lennon’s 1972 ode to his adopted country ‘New York City’.
Uniquely located between the Theater District and Radio City Music Hall, the Hard Rock Hotel New York will offer a behind-the-scenes pass to the city’s historic Music Row. Paying homage to the mecca of recording studios and music stores that once lined 48th Street, the hotel will bring live music to all public spaces with a dynamic and engaging approach to entertainment programming. The RT60 rooftop bar will offer masterfully crafted cocktails and bites to share, all set in a stylish and effortless scene with a chance to soak up the city from above. It will be a true entertainment destination with world famous DJs as well as emerging local talent.
From day to night, the brand’s signature Sessions Restaurant & Bar will represent the New York soundtrack. Located on the ground floor and accessible by a grand staircase from the street, this bright three-story atrium and open-air terrace will offer live and unplugged musical performances that embody the vitality and ingenuity of the city. The highlight of the hotel will be The Venue on Music Row, a flexible entertainment space that can accommodate up to 400 guests. The venue will host top performances as well as fashion shows, after-parties and gala dinners for some of the city’s most sought-after moments.
Beyond public spaces, the Hard Rock Hotel New York plans to incorporate the kinetic force of music into its health and wellness offerings. The hotel will offer the brand’s signature Rock Om program, fusing the practice of yoga with the beat of a personalized soundtrack hosted by a DJ for on-demand in-room sessions. Building on the existing offering, the Hard Rock Hotel New York will present a series of transformative experiences, including moonlight yoga sessions on the rooftop. In true Hard Rock style, the hotel will offer a range of signature experiences and amenities exclusive to Hard Rock hotels. Amenities include the Sound of Your Stay, which allows guests to listen to playlists curated by artists and musicians, Crosley record players available on demand with Wax, or play a Fender guitar with Picks in the privacy of their room. Roxity programming will bring family attractions and entertainment to life while the Unleashed pet program welcomes four-legged friends. Guests are also invited to swap the traditional city map for soundtracks, interactive regional guides curated by Hard Rock, and musical artists to showcase the best of each destination.
The announcement of the Hard Rock Hotel New York comes as Hard Rock International commemorates 50 years as one of the world’s most recognized brands for entertainment, hospitality, games and recreation, and this new flagship hotel promises to continue the tradition of offering its customers a show stopping places of entertainment and immersive experiences.
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Main image credit: Hard Rock Hotels